Promote the Olympic Games in London: Television

In Italy, but also in the other nations, Sky will give a full coverage never seen before of the Olympic Games, and five absolutely news: 12 dedicated channels, 1,600 hours of live events - an increase of 700% over supply of TV in Italy at the 2008 Beijing - live all the medals, coverage Total direct competition of the Italy and, again, the choice, every minute, what race and what to see athletes live, to really be directors of their emotions and build their Olympic schedule "by myself". After recounting in February 2010 its first Winter Olympics, Vancouver 2010, with all five channels in HD, and covered over 450 hours of live events and 100 hours of in-depth studies, Sky prepare the trip to London in 2012. At 500 days after the Opening Ceremony, scheduled for July 27, 2012 in the brand new Olympic Stadium in London, and at the first official visit of the heads of the Italian Olympic federation structures of Thirtieth Olympiad, Sky Sports revealed that the offer is unprecedented preparing for his first summer Olympic event, in its capacity as official television of the Olympics for Italy, which will also have the Sochi 2014 Winter Games and Summer Olympic Games Rio 2016. On Sky appointment with the Youth Olympic Games, Innsbruck YOG (13-22 January 2012) and those of Nanking in 2016.

On Sky Sports will be the matches of the 26 Olympic sports, in which more than 10,000 athletes will compete from all over the world, will have unprecedented coverage: 1600 hours of live races, over 100 hours of in-depth studies from London and Milan, more than 500hours of synthesis of competitions at various times of the day, to allow all subscribers to enjoy the magic of the Olympics without missing a minute of emotions. Game enthusiasts can count on at least 12 Olympic channels, all in high definition on Sky Sports that will host the live races, with all the medals and all entities of the Italy in the race. It will be a ''live'' coverage seven times higher than that afforded by television in Italy during the 2008 Beijing Olympics. Only a few examples: over 150 hours will be devoted to basketball, swimming those 80, 65 of those dedicated to athletic events, in 10 days, 80 hours of programming and nearly 100 of those reserved for tennis to football. And another promise on Sky coverage of all 959 medals to be won at the Games in London. It will be possible to choose which race to see every minute, building himself the emotions of the Olympic schedule.
The new factor is interactivity: the touch of a button on the Sky remote control, you will have access to Olympics mosaic or other screens that will guide the use of the vast range of races live.

On Sky Sports, the Olympics in London will be able to count on widespread tale of Sky Sport 24. The Sky's all-news network has already opened its objectives on facts and Olympic stars expected to attend next year, according to his style early and sober. Wide coverage of London 2012 will be guaranteed on the site www.sky.it . As for Sky Sports, the path to London 2012 begins a year earlier, July 27, 2011 with the launch of Sky viewers who will accompany the Olympic sports to the Games, with insights, images and movies Olympic history, interviews with players, curiosity and the most beautiful images related to the athletes and all disciplines will be staged in London from July 27 to August 12, 2012.