KISS the Brochure. The impact of tourism on promotional materials and the easy way to write a brochure.

Tourism is one of the most important businesses in the world and tourism discourse has become one of the most common public discourses, with millions of people taking part in its formation when entering a myriad of communicative situations. However tourism language is a highly encoded system which employs many devices to exchange information. Therefore, just as leisure becomes a code, we may define the Language of Tourism as the language of modernity and promotion. The language used in tourism is a specific kind of language, fulfilling multiple functions that correspond to the specific position of tourism in the current society. A discourse community includes both producers and receivers of texts, with their contributions both being influenced by the established order of discourse and influencing the future development of the given discourse. According to Swales (1990: 24 -27) a discourse community is constituted if it meets several requirements:

• it follows the recognized public goals;
• it has a communication mechanism among its members that includes not only the provision of information but also the provision of feedback;
• its communication mechanism is secured via one or more genres;
• it has developed specific vocabulary;
• it has a perspective of acquiring new membership.

Considering those given criteria, tourism discourse community can be recognized as an ample community representing the reality via a communicative loop described above.