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The Software Engineering (SE) is certainly an excellent field to test the
effectiveness of knowledge transferring technologies and to implement them in
SMEs. In fact, SE, having, is based on several human-centric processes;
consequently the human knowledge is a critical resource that needs to be
stored, exchanged in the way to became enterprise patrimony. Moreover the goal
to support the competitiveness of enterprises through the software needs
continuous and frequent innovation. Finally, it is necessary knowledge exchange
among researchers and between researchers and professionals who work in
software companies to realize technology transfer. Moreover knowledge
economic perspective is relevant and is, in this area, a critical aspect. So, SE
research allows growth and competence refining in KE.
This work is in the above-mentioned contest and aims to the definition,
conceptual validation, experimental validation and verification of the
effectiveness of a set of technologies for knowledge and experience acquisition,
transfer and reuse in order to support Open Innovation. The proposed approach
is based on the use of a Knowledge Experience Base (KEB) for knowledge and
experience elicitation and transfer, an Experience Factory process to continually
improve KEBs contents and a CRM for the KEBs monitoring and evolution.
The KE contests is explored in Chapter 2, the proposed issues will be introduced
in Chapter 3, through the identification and description of some of the
approaches and practices that are intended to promote the challenges posed by
the problems identified in the previous chapter. Chapter 4 describes the
proposed approach and in particular the developed KEB. A preliminary validation
and application of tools is presented in Chapter 5. The work concludes with a
discussion upon the results obtained and the identification of future
developments.
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2. KNOWLEDGE ECONOMY
It is neither a new idea that knowledge plays an important role in the economy,
nor is it a new fact. All economies, however simple, are based on knowledge
about how, for example, to farm, mine and build; and this use of knowledge has
been increasing since the Industrial Revolution [1]. But the degree of
incorporation of knowledge and information into economic activity is now so
great that it is inducing quite profound structural and qualitative changes in the
operation of the economy and transforming the basis of competitive advantage
[2].
The basic idea is that knowledge is a factor of production along with capital,
labour, land, and other factors in determining economic growth. Globalization
and new technologies are creating new opportunities for growth. Information
and Communications technology speed up access and return to this knowledge.
The result is an improved product quality, a reduced cost, a better product
adaptation to consumer needs, as well as totally new products. The most
advanced economies are characterized by leadership in this process.
The importance that is given to the knowledge in the described context
permitted us to talk about “Knowledge Based Economy” [2] and to consider the
Knowledge Economy as a new and autonomous discipline.
2.1. Knowledge Economy Definitions
In [3] the term KE is used to describe knowledge-based economy in which the
role of knowledge (as compared with natural resources, physical capital and low
skill labour) has taken on greater importance. More detailed is the definition in
[4] that considers KE as the economy in which the generation and exploitation of
knowledge has come to play the predominant part in the creation of wealth. It is
not simply about pushing back the frontiers of knowledge; it is also about the
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most effective use and exploitation of all types of knowledge in all manner of
economic activity.
There are also some definitions that underline as the term “knowledge economy”
is used to describe an emerging economic structure in which the economic
success is increasingly based on upon the effective utilisation of intangible
assets such as knowledge, skills and innovative potential as the key resource for
competitive advantage [5].
Many definitions are based on the idea that a knowledge driven economy is not
just a description of high tech industries. It describes a set of new sources of
competitive advantage which can be applied to all sectors, all companies and all
regions, from agriculture and retailing to software and biotechnology [6].
The knowledge society is a larger concept that just an increased commitment to
Research and Development (R&D). It covers every aspect of the contemporary
economy where knowledge is at the heart of value added, from high tech
manufacturing and Information Communication Technologies through knowledge
intensive services to the overtly creative industries such as media and
architecture [7].
2.2. Knowledge Economy Drivers
The Knowledge Economy is emerging from two defining forces [2]: the rise in
knowledge intensity of economic activities, and the increasing globalisation of
economic affairs. The rise in knowledge intensity is being driven by the
combined forces of the information technology revolution and the increasing
pace of technological change.
2.2.1. Increasing Knowlegde Intensity
The last twenty years have seen an explosion in the application of computing
and communications technologies in all areas of business and community life.
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This explosion has been driven by sharp falls in the cost of computing and
communications per unit of performance, and by the rapid development of
applications relevant to the needs of users. Digitalisation, open systems
standards, and the development software and supporting technologies for the
application of new computing and communications systems are now helping
users realise the potential of the Information Technology (IT) revolution [2].
It is in the Internet that these technologies come together, and it is the Internet
phenomenon that exemplifies the IT revolution. Over the first decade of its
development the Internet remained a specialist research network. By 1989 there
were 159,000 Internet hosts worldwide. Just 10 years later, there are more than
43 million as shown in Fig. 1.
Fig. 1 Estimated number of Internet Hosts.
Source: Network Wizards
In economic terms, the central feature of the IT revolution is the ability to
manipulate, store and transmit large quantities of information at very low cost.
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An equally important feature of these technologies is their pervasiveness. While
earlier episodes of technical change have centred on particular products or
industrial sectors, information technology is generic. It impacts on every
element of the economy, on both goods and services; and on every element of
the business chain, from research and development to production, marketing
and distribution.
Because of the marginal cost of manipulating, storing and transmitting
information is virtually zero, the application of knowledge to all aspects of the
economy is being greatly facilitated, and the knowledge intensity of economic
activities greatly increased.
This increasing knowledge intensity involves both the increasing knowledge
intensity of individual goods and services, and the growing importance of those
goods and services in the economy.
Trade data is one area in which these changes can be observed. It is in both
goods and services trade that the relatively knowledge intensive exports are
growing most rapidly. World knowledge service exports and trade surplus as
share of Gross Domestic Product (GDP) between 1991 and 2006 as shown in Fig.
2. According to the figure there is an increasing of knowledge exports and trade
surplus and computer and telecoms service exports are the 12% of the total
service exports.
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2.2.2. Globalization
The other main driver of the emerging KE is the rapid globalisation of economic
activities. While there have been other periods of relative openness in the world
economy, the pace and extent of the current phase of globalisation is without
precedent [8].
The global communications revolution has been accompanied by a widespread
movement to economic deregulation, including:
• Reduction of tariff and non-tariff barriers on trade in both goods and
services;
• Floating of currencies and deregulation of financial markets more generally;
• Reduction of barriers to foreign direct investment and other international
capital flows, and of barriers to technology transfers;
4,6%
1,3%
2,1%
3,1%
6,7%
2,5%
5,9%
3,7%
0%
1%
2%
3%
4%
5%
6%
7%
8%
1991 1996 2001 2006
sh
ar
e
o
f
G
D
P
at
m
ar
ke
t
p
ri
ce
s
Exports Surplus
Fig. 2 Knowledge service exports and trade surplus as share of GDP 1991-2006.
Source: Pink Book, GDP at market prices
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• Deregulation of product markets in many countries, particularly in terms of
the reduction in the power of national monopolies in areas such as
telecommunications, air transport and the finance and insurance industries.
Together all these changes have led to a rapid globalisation.
The recent phase of globalisation is characterised by rapid increases in the flows
of Foreign Direct Investment (FDI), capital transfers other than direct investment,
trade flows of goods and services, and technology transfers. But two things
stand out. First, FDI and other capital flows have grown more rapidly in recent
years than have trade flows, suggesting that the current phase of globalisation
is about capital movement rather than trade. Second, these flows of FDI, other
capital, trade and technology are becoming increasingly inter-related.
Recent trade and capital flows reveal remarkably rapid globalisation. The volume
of world merchandise trade increased by nearly 60 per cent as a proportion of
the volume of world GDP between 1970 and 1993, with about two thirds of the
increase occurring after 1983. More recently, financial flows, technology
transfers, information flows and the interpenetration of business activities have
become increasingly significant factors.
The rapid integration of world financial and capital markets since the early
1980s impacts on every element of the financial systems of developed countries,
as well as on the systems of an increasing number of developing countries.
Financial market integration has witnessed a sharp expansion in net long-term
lending to developing countries, a rise of foreign direct investment, and in
international bank lending and securities financing, together with the related
explosion of derivatives.
Total flows of FDI from the Organization for Economic Co-operation and
Development (OECD) countries remained broadly constant between 1970 and
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1985. But between 1985 and 1990 OECD foreign direct investment flows
increased fourfold in absolute terms and more than doubled as a share of GDP.
Gross FDI flows from all countries to the USA amounted to US$365 billion during
the 1980s, a more than six fold increase on the 1970s, and reached US$210
billion in the first half of the 1990s.
While capital flows among developed countries have increased greatly, one
striking feature of the period from 1990 to 1996 was the sharp increase in the
net flow of long term private capital to developing countries. Between 1984 and
1987 inclusive, net private capital flows to developing countries amounted to
less than US$30 billion per annum. By 1996, they had increased almost tenfold
to US$265 billion. The ratio of net private capital inflow to fixed investment for
developing countries in total rose from about 4 per cent in 1990 to about 20 per
cent by 1996. According to Fig. 3 FDI flows to and from OECD countries
increased significantly in 2006, outflows by 29 per cent to 1 120 billion US
dollars (USD) and inflows by 22 per cent to USD 910 billion. These are the
second-highest levels in the history of OECD, exceeded only in the boom year
2000.
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Fig. 3 FDI Flows to and from OECD
Source: OEDC database
These forces impact at the firm level, as firms are increasingly required to adopt
global strategies to deal with the new realities. Global competition in all major
markets between competitors from all major countries, the increasing
multinational origin of the inputs to production of both goods and services, the
growing intra-industry and indeed intra-product nature of world trade and the
interdependent role of the various elements of globalisation are all contributing
to a transformation of the global economy.
2.3. Knowledge Economy characterization
The KE is mainly characterized by the following features [2]:
• A growing share of knowledge intangibles compared with physical capital;
• Continues expansion of the industries related to knowledge;
• Increasing importance of qualified work force;