Reputation Drivers in Oil and Gas Sector

All the studies and the corporate websites for oil and gas companies are paying special attention for the corporate social responsibility issue, thus the chosen model should be clearly handling and addressing this issue. The notion of CSR went beyond the environmental sustainability for the firms and started to care more about non-environmental issues such as practices regarding the employees, these new area of interest aroused some overlapping with another dimension mentioned in many measurement models for reputation. In a survey conducted by the Economist magazine, they subdivided the CSR in to three main categories: The old one which is concerned with corporate philanthropy or the money given to the charitable causes to help the poor people The second form of the CSR is the actions been taken by the company to overcome or reduce the legal and reputational risk. The third form of CSR is the different kind of actions taken in order to be more appealing for the public such as adopting new technologies to reduce energy consumption, or reduce the emissions of greenhouse gases. In the model we will be using, a precise definition should be put to both in order to avoid overlapping, confusion and redundancy of work. In the Reptrak pulse model, it cracked corporate social responsibility dimension in to two dimensions which are more rigorous and clear:
• Citizenship
• Governance

This division will overcome the problem of mixing up the corporate social responsibility practices with the practices related to workplace and environment. […]