Impact of Global Financial Crisis on Exporting Strategies in Italian Home Appliances Industry

According the analysis and research made by Banca d'Italia during last year 2012, a study on credit crunch for Italian companies, it is described how firms since 2008 have had impact on financial credit.
Between 2008 and 2009, firms whose asked for capital support by financial institutions and were not able to get it, were almost three times more. "Cash is king. The real problem is the difficulty in obtaining credit so there is not enough oil to lubricate the trade"[1, p.337] It will not be the aim of this paper to understand how such situation could happened, why banks are not able to provide enough credit to those firms in need of it. We could try to make the assumption that all firms, especially those involved on international process, are in need to access easily to financial support.
Another back fire of such difficulties, it is that some firms during this period are reluctant to invest and to use cash flow for new investments aimed to improve their international marketing strategy. They so prefer to retain any decision and doing so contributing to a worst general economic scenario. Yet another issue of evidence, shown up to us how foreign direct investment, for MNEs, decreased significantly within EU members. A comparison was made between members and among almost all countries, MNEs withdrawn their FDI investment contributing to reduce economic growth and increasing unemployment rate in the end.