Conquering Foreign Markets: The UMTS Case

Telecommunications play a significant role in the mankind’s life. In fact, we cannot even realize how much we are dependent on it in our every day life. Telecommunications has become indispensable.
The telecommunications industry is one of the most developing ones. It promises a great amount of profit which results in a very fierce competition. The biggest companies achieve very positive results by significant investment in Research and Development, since it is one of the best ways to diversify and to offer something unique to the customers that enables the firms to charge a premium price and to obtain extra profit and sometimes the quality is the key point in the competition.
Recently the internationalization of the telecommunications business has been extremely important. Many big companies have built a worldwide network, establishing a world known brand name. Some firms were forced to go international by their competitors’ internationalization. Not every company has the capabilities, both in sense of capital access and managerial knowledge, to successfully compete on an international level.
Several years ago we could see in science fiction movies what has just become available for the average consumer: video calls. And almost unbelievable, we can start video calls on mobile phones, on small phones, even walking on the street. And video calls are just the beginning. Thanks to the high transfer rate we use our mobile phones for as a fast internet connection. This technology has led us to the area of third generation of the mobile communication (3G).
One of the leading companies in this 3G is the Hutchison Telecom which has entered several markets only in couple of years. This study will focus on the 3G mobile communication industry, on the Hutchison Telecom position and on its internationalization process.