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Strategie di creazione e appropriazione del valore nel settore dell’occhialeria. Il caso Safilo

Niccolo' Casarin

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Niccolo' Casarin

I would love to enhance my skills and abilities working in the best companies in the fashion and retail
market and to live a new, dynamic and international opportunity, sure that these elements can push my
professional growth and expertise. I believe that my experience in the eyewear market and my previous
experiences in marketing will enable me to provide informed and dedicated initiative to join your team.

The most important experience I had was in Sàfilo, in the Armani Group: I worked in a really good team,
close to sharp and experienced collegues.
I spent in Sàfilo 9 months as Senior Brand Manager assistant, collaborating in everyday office activities.
After a six month period, Sàfilo and I decided to extend the collaboration by 3 months more. This
experience helped me to write down my thesis for my MA in Marketing and Communication (Value
creation and appropriation strategies in the eyewear industry. The case study of Safilo Group discussed on 6th June
2011).

Since the 8th June 2011, I am covering the role of Smile (Shelf Management Integrated Lean
Exposition) Specialist - Sales Analyst in the Key Account Department of Safilo Group in Padua, Italy. I
took the opportunity to enhance my commercial skills and tools, to boost my commercial and marketing
capabilities, to improve my eye for details and to create a solid background, suitable for a career in
marketing.

Throughout my work history I have also provided excellent public relation services to various cultural
institutions. I liaised regularly with journalists and was pro-active in helping to promote coverage of our
numerous events across different media outlets.

I have further developed promotional and advertising skills through the blogging and web-
communication I operate. My interaction with diverse publics in these roles has sharpened my diplomatic
and interpersonal skills to deal confidently and amiably with journalists, business professionals and
clients.

I am also passionate about new media and communication – internet marketing, viral marketing and
all non-conventional marketing tools.

I am determined, I love solving problems and learning new things every day. I love working on
interactive projects, putting myself through new experiences and challenges.

I am flexible, effective, with good analytical skills and good eye for detail.


Consequently, I believe I possess a proven record in providing excellent organizational skills and the
capacity to contextualize everyday tasks within the broader scope of a company’s needs.

I would be very excited to embark on a role that would enable me to use my capabilities to support my
team.

I look forward to any eventual dialogue and please do not hesitate to contact me should you require any
further information.

Thank you for your consideration.

Yours sincerely,

Niccolò Casarin




Studi

  • Laurea Magistrale in Marketing e Comunicazione d'Azienda
    conseguita presso Università degli Studi Ca' Foscari di Venezia nell'anno 2010-11
  • Laurea I ciclo (triennale) in Economia per le arti, la cultura e la comunicazione
    conseguita presso Università Cà Foscari di Venezia nell'anno 2007-08
    con una votazione di 107 su 110
  • Laurea in Marketing e Comunicazione d'Azienda
    conseguita presso Università degli Studi Ca' Foscari di Venezia nell'anno 2011
    con una votazione di 106 su 110
  • Diploma di maturità conseguito presso il Liceo scientifico
    con votazione 95/100°

Lingue straniere

  • Inglese parlato e scritto: ottimo
  • Francese parlato e scritto: discreto

Conoscenze informatiche

  • Livello ottimo