Electronic Marketing: Advantages and Disadvantages

      While we were exiting from the arrival terminal in Charles de 
Gaulle Airport, we found the taxi driver waiting for us after inquiring 
about our arrival terminal. Upon our arrival to the hotel, the receptionist 
was waiting for us. We found every thing arranged as requested, and 
thus we went to sleep waiting for the next day program.  
      Next morning, the tourism guide arrived to the hotel on time in 
order to transport us for a tour in Paris; it was really an enjoying tour. 
At the end of our visit to Paris, the taxi driver collected  and dropped us 
at the airport on the scheduled time, concluding a fantastic and 
unforgotten experience of a trip that been arranged and executed from 
A to Z through the Internet by the electronic marketing. 
      I narrated the above story for the purpose of showing the 
importance and ability of the electronic marketing, this modern type of 
marketing may save  a lot of time and money on condition that to know 
how to benefit from it.  
      The electronic marketing has penetrated almost in all life aspects. I 
do not believe that any sales are not available on the Internet, needless 
to mention and limit such things because it is an endless list.  I would 
like to refer to another important aspect that has been given by the 
electronic marketing, which is the Electronic learning. The electronic 
marketing now includes many universities and scientific institutes, it is 
possible to study and attain your scientific certificate from the Bachelor 
Degree up to the Master and Doctorate Degree while you are at home 
without leaving your country to study in outside areas.  
      I would like to recall that I am preparing to attain this Doctorate 
Degree fully through the Internet; I started my researches through the 
Internet until I got the university that offers the convenient Doctorate 
degree for me, a university that fits my work and family status. Such a 
subject would fulfill the wish and achieve the ambition of wide range of 
people.  
      The electronic universities -if possible to say- have become an 
existing fact, they have their own programs and systems. So many 
websites have classified such universities according to rank, 
importance, and type of academic studies.  Nowadays, it is possible to 
attain  the highest  educational  scientific  grades  from  well known and  
 
 
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accredited universities which attempt to promote their capabilities and 
the experience of their faculty electronically throughout this giant 
magician “the Internet”.   
      Before I go deeply to the details of my dissertation main subject, I 
would like to explain some basic points that I followed during my 
research. I found it convenient to highlight the main elements that are 
currently linked with the electronic marketing. Completion of the 
electronic marketing necessarily demands a computer and Internet 
subscription. Before explaining the advantages and disadvantages of 
the electronic marketing, it is necessary to talk about the elements that 
are related with the marketing. That is why I have defined the meaning 
of marketing itself in the first chapter. While I specified the second 
chapter to talk about the Computer; the machine that should be 
available in order to complete the electronic marketing transactions in 
its modern style. While the Internet is the most important tool that 
facilitates communication and connection among the computer 
machines and that was the main cause of the electronic marketing 
spread, I have specified the third chapter in order to explain its 
particulars. In addition, I have specified the fourth chapter in order to 
explain the electronic marketing itself from all sides. While in the fifth 
chapter, I concentrated on the security of the Internet, and the 
importance of processing the electronic marketing safely over the 
internet.  Finally, in the sixth chapter I have explained the advantages 
and disadvantages of the electronic marketing.  
      Before concluding this introduction I find it necessary to explain 
many expressions related to this subject, this for the separation of such 
elements. The Market means the identified location in which sales and 
purchasing transactions take place. While the Marketing is the act or 
execution of sales and purchasing activities in a certain market, or 
widely is the development of strategy for the sales of certain product, 
Shopping means purchasing of goods and materials from departmental 
stores or from a specific shop, that is why such meaning is limited. 
While Selling and Buying have further and vaster meaning, both are 
parts of the Commerce and both are related to the marketing process it 
self. 
 
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                        CHAPTER ONE 
 
THE MARKETING 
      First, it is necessary to talk about the marketing it self to give a full 
idea about its development and its importance in our lives, in order to 
know the Electronic Marketing from all its sides. 
 
The Marketing Definition: 
   The marketing is the process that includes some elements 
apparently seem not to be linked to each other, while in fact they are 
related together and form a relation between the producers or 
manufacturers and the consumers. 
      Since the marketing has many meanings and definitions, such a 
subject seems to be unclear to a certain extent. In fact, such marketing 
meanings and expressions were intentionally made ambiguous; because 
the marketing is not only selling of yogurts or even automotives.  
      If we make a survey and ask a group of people to give a definition 
to the marketing, we will have different and various answers despite 
that the matter appears easy in the beginning. The marketing definition  
states that it is the procedure by which salespersons look for purchasers, 
and it is the process by which products and services are being 
exchanged between the producers and the individuals. In the economy 
science, the marketing indicates to the procedure by which the 
consumer’s capability is evaluated and transformed to an actual order, 
and the procedure that services and products are delivered to the last 
consumer. Although I agree with these definitions, I would like to refer 
that the marketing is actually a wide world with various activities and 
undergoes so many stages where many individuals take a part in it. 
Sales and advertising are parts of the marketing procedure, but still 
there are many other elements of the marketing may not be as sales or 
advertising visible , such as insurance, bank financing, transportation 
and storing.  
      In addition to the fact that the marketing attitude moves in a way to 
discover the hidden motives of customers and to know the reasons that 
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caused them to purchase a thing or dislike it. In fact, the marketing is a 
particular attitude by which we should discover the customer’s 
behavior for affecting a group of individuals in order to lead them if 
necessary. Such attitude is successfully employed by any human 
organization who wishes to deliver or transport any specific item to the 
public such as a candidate for elections, administration, city, syndicate, 
university, etc… 
      The attitude of successful marketing should not always rely on 
newly acquainted things, the market competition is high, and loss of 
customers is easier than gaining them. The market is full of humps that 
may foil the plan that have been made if no accurate consideration has 
been made. 
      The marketing is not confined to any particular type of economy, 
because goods must be exchanged and therefore marketed in all 
economies and societies except perhaps in the most primitive. 
Furthermore, the marketing is not a function that is limited to profit-
oriented business; even such institutions as hospitals, schools, and 
museums engage in some forms of marketing. 
      Based on these criteria, marketing can take a variety of forms: it can 
be a set of functions, a department within an organization, a managerial 
process, a managerial philosophy, and a social process. 
   The marketing by its known form has been employed by 
organizations that aim for commercial projects for gaining profits. Such 
firms have developed the market techniques being the only beneficiary. 
Regardless of time and place, the advertising, which is extended 
throughout the industrial countries, embodies such marketing. The 
general concept of the marketing is comprehensive and not only limited 
to commercial materials, but includes most of all aspects in our lives, 
before reaching this stage the marketing had to cross many stages 
across many years. 
 
The Marketing History: 
      The marketing as a general concept is an old social activity. Before 
using money for purchasing, people used to exchange their materials in 
small markets that were held on certain days and places for satisfying 
their needs, Example: Farmers used to exchange the products of their 
land or farms with other materials they need in their daily life. Such a 
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primitive dealing presents a kind of marketing  that has been created by 
such societies in order to satisfy their modest needs at that time.  
      In a subsistence-level economy, there is little need for exchange of 
goods because the division of labor is at a rudimentary level; most 
people produce the same or similar goods. Interregional exchange 
between disparate geographic areas depends on adequate means of 
transportation. Thus, before the development of caravan travel and 
navigation, the exchange of the products of one region for those of 
another was limited. The village market or fair, the itinerant merchant 
or peddler, and the shop where customers could have such goods as 
shoes and furniture made to order were features of marketing in rural 
Europe.    
      In the United States in the 19th century the typical marketing setup 
was one in which wholesalers assembled the products of various 
manufacturers or producers and sold them to jobbers and retailers. 
      In the past century, that system met stiff competition from chain 
stores, which were organized for the mass distribution of goods and 
enjoyed the advantages of large-scale operation, today large chain 
stores dominate the field of retail trade. The concurrent advent of the 
motor truck and paved highway, making possible the prompt delivery 
of a variety of goods in large quantities, still further modified marketing 
arrangement, and the proliferation of the automobile has expanded the 
geographic area in which a consumer can make retail purchases. 
    
Development of modern marketing: 
      At the beginning of last century, when minority of people 
controlled the economic conditions, any individual used to sell his 
products. Production was the first dominating function and it was not 
sufficient to satisfy people’s demands. However, after fifties of last 
century, the conditions have completely changed; this was due to the 
development of education science progress and the rise up of the 
standards of living, as well as the increasing competition among the 
producers.  
      After that selling has occupied due first rank instead of production, 
the market began to lead the decision of the project, but not the 
contrary. I may conclude that the marketing has been developed due to 
the competition that was dominating the industrial countries.  
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